{"id":319,"date":"2009-03-24T18:41:53","date_gmt":"2009-03-24T17:41:53","guid":{"rendered":"http:\/\/blog.marosh.cz\/?p=319"},"modified":"2009-03-24T18:41:53","modified_gmt":"2009-03-24T17:41:53","slug":"jak-nastvat-zakazniky-udelat-si-ostudu-a-byt-za-blbce-feat-telefonica-o2-ogilvyone","status":"publish","type":"post","link":"http:\/\/blog.marosh.cz\/index.php\/2009\/03\/24\/jak-nastvat-zakazniky-udelat-si-ostudu-a-byt-za-blbce-feat-telefonica-o2-ogilvyone\/","title":{"rendered":"Jak na\u0161tvat z\u00e1kazn\u00edky, ud\u011blat si ostudu a b\u00fdt za blbce \u2013 feat. Telef\u00f3nica O2 &#038; OgilvyOne"},"content":{"rendered":"<p><a href=\"http:\/\/blog.marosh.cz\/wp-content\/uploads\/2009\/03\/h2so4.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-320\" title=\"h2so4\" src=\"http:\/\/blog.marosh.cz\/wp-content\/uploads\/2009\/03\/h2so4-320x240.jpg\" alt=\"\" width=\"320\" height=\"240\" \/><\/a>Nejsem zrovna velk\u00fdm p\u0159\u00edznivcem v\u011brnostn\u00edch program\u016f. Nemus\u00edte m\u00edt zrovna titul v marketingu, abyste pochopili, \u017ee v\u0161echny ty bod\u00edky, zn\u00e1mky, v\u00fdst\u0159i\u017eky a raz\u00edtka, kter\u00e9 pe\u010dliv\u011b sb\u00edr\u00e1te neslou\u017e\u00ed prim\u00e1rn\u011b k tomu, abyste z\u00edskali <em>\u201eexkluzivn\u00ed odm\u011bny\u201c<\/em> zadarmo, ale daleko sp\u00ed\u0161e k tomu, aby V\u00e1s po\u0159\u00e1dn\u011b p\u0159it\u00e1hli k v\u00fdrobku, kter\u00e9mu potom d\u00e1te p\u0159i n\u00e1kupu p\u0159ednost jen kv\u016fli tomu, \u017ee za jeho koupi z\u00edsk\u00e1te odporn\u00fd r\u016f\u017eov\u00fd ru\u010dn\u00edk, se kter\u00fdm se budete styd\u011bt ut\u00edrat i doma v koupeln\u011b.<br \/>\nNicm\u00e9n\u011b jsou produkty a slu\u017eby, kter\u00e9 \u010dlov\u011bk mus\u00ed pou\u017e\u00edvat tak jako tak a jestli\u017ee je s nimi spojen\u00fd v\u011brnostn\u00ed program, tak pro\u010d ho nevyu\u017e\u00edt. Takhle si obhajoval Du\u0161an sb\u011br Emco bod\u016f a j\u00e1 jsem s n\u00edm kupodivu zajedno.<br \/>\nVyu\u017e\u00edvali jsme doma cel\u00e1 rodina O2 Benefit \u2013 body p\u0159ib\u00fdvaly samy, \u010dlov\u011bk se v\u00edce m\u00e9n\u011b o nic nestaral a odm\u011bny celkem fajn \u2013 nov\u00fd telefon, kdy\u017e star\u00fd ode\u0161el do v\u011b\u010dn\u00fdch lovi\u0161\u0165, d\u00e1lni\u010dn\u00ed zn\u00e1mky\u2026 v\u0161echno v\u011bci, kter\u00e9 by si \u010dlov\u011bk tak jako tak koupil a takhle je m\u011bl <em>\u201ezadarmo\u201c<\/em>. Program proch\u00e1zel r\u016fzn\u00fdmi f\u00e1zemi \u2013 z po\u010d\u00e1tku (to je\u0161t\u011b mobil byla luxusn\u00ed z\u00e1le\u017eitost) vyd\u00e1val Eurotel pro lidi v programu vlastn\u00ed \u010dasopis pln\u00fd golfu a jachet, pozd\u011bji (to u\u017e byly mobily masovka) p\u0159i\u0161ly akor\u00e1t vlny devalvace hodnoty bod\u016f. Nicm\u00e9n\u011b po\u0159\u00e1d se to dalo. V minul\u00e9m t\u00fddnu v\u0161ak dorazil dopis, kter\u00fd oznamuje nahrazen\u00ed O2 Benefit naprosto dementn\u00edm O2 Extra (o co jde: m\u00edsto hodnotn\u00fdch odm\u011bn v\u00edcem\u00e9n\u011b otravn\u00e9 nab\u00eddky) a je u\u010din\u011bnou marketingovou tragikomedi\u00ed. Poj\u010fme se na n\u011bj pod\u00edvat (vyb\u00edr\u00e1m nejv\u011bt\u0161\u00ed perly):<br \/>\n<\/ br><br \/>\n<\/ br><br \/>\n<em>\u201ev\u00e1\u017e\u00edme si toho, \u017ee pat\u0159\u00edte mezi na\u0161e z\u00e1kazn\u00edky. <strong>Na\u0161e slu\u017eby se sna\u017e\u00edme neust\u00e1le zlep\u0161ovat <\/strong>k Va\u0161\u00ed pln\u00e9 spokojenosti. Plat\u00ed to i pro program <strong>O2 Benefit<\/strong>, kter\u00fd <strong>nahrazujeme nov\u00fdm programem O2 Extra<\/strong>\u201c<\/em><\/p>\n<p>Jasn\u011b, krize, Benefit leze do pen\u011bz. ne\u0159ekl bych ani popel, kdyby to v dopise p\u0159iznali a vysv\u011btlili jeho zru\u0161en\u00ed. \u0158\u00edk\u00e1m popel a je\u0161t\u011b daleko hor\u0161\u00ed slova, kdy\u017e mi n\u011bkdo tvrd\u00ed, \u017ee n\u011bco vylep\u0161uje a m\u00edsto toho jde o vo\u0161mel, a ze m\u011b akor\u00e1t d\u011bla osla.<\/p>\n<p><em><\/p>\n<p><\/em><\/p>\n<p><em>\u201eS programem O2 Extra <strong>z\u00edsk\u00e1te exkluzivn\u00ed odm\u011bny<\/strong>, nap\u0159\u00edklad vstupenky na kulturn\u00ed a sportovn\u00ed akce, atraktivn\u00ed slevy a <strong>nab\u00eddky od na\u0161ich obchodn\u00edch partner\u016f z r\u016fzn\u00fdch oblast\u00ed<\/strong>\u2026\u201c<\/em><\/p>\n<p>Exkluzivn\u00ed odm\u011bna = otravn\u00e1 nab\u00eddka na nejv\u011bt\u0161\u00ed le\u017e\u00e1ky na\u0161ich partner\u016f. To mi ho teda Milane\u2026<\/p>\n<p><em>\u201eZa Va\u0161i v\u011brnost V\u00e1m nyn\u00ed chceme pod\u011bkovat <strong>mal\u00fdm d\u00e1rkem<\/strong> \u2013 jako ochutn\u00e1vku v\u00fdhod O2 extra v\u00e1m pos\u00edl\u00e1me poukaz do vodn\u00edho sv\u011bta Aquapalace Praha se zv\u00fdhodn\u011bn\u00fdm vstupem.\u201c <\/em><\/p>\n<p>Hodn\u011b mal\u00fdm d\u00e1rkem. D\u00e1rek ve stylu  \u201ebuy one get one free\u2026\u201c snad ani d\u00e1rek neni.  Fryde\u010dt\u00ed grosbyrg\u0159i mus\u00ed b\u00fdt cel\u00ed hotov\u00ed z nab\u00eddky j\u00edt do baz\u00e9nu v Praze ve dvou za polovic. OMG!<\/p>\n<p><em>\u201eV\u011b\u0159\u00edme, \u017ee v nov\u00e9m programu O2 Extra si v\u017edy vyberete odm\u011bnu, kter\u00e1 V\u00e1s pot\u011b\u0161\u00ed\u201c<\/em><\/p>\n<p>V\u011b\u0159\u00edm, \u017ee jste idioti.<br \/>\n<\/ br><br \/>\n<\/ br><br \/>\nVrcholem v\u0161eho je pak web <a href=\"http:\/\/www.o2extra.cz\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.o2extra.cz\/<\/a>, kde byla diletantsky nechan\u00e1 nemoderovan\u00e1 diskuze, kter\u00e1 se jim samoz\u0159ejm\u011b okam\u017eit\u011b zvrhla ve vyl\u00e9v\u00e1n\u00ed \u017elu\u010de na \u00fa\u010det O2: <a href=\"http:\/\/www.o2extra.cz\/jnp\/cz\/diskuze\/1610612924.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.o2extra.cz\/jnp\/cz\/diskuze\/1610612924.html<\/a><br \/>\n<\/ br><br \/>\n<\/ br><br \/>\nOgilvyOne &amp; Telef\u00f3nica &#8211; good work boys \ud83d\ude42<br \/>\n<\/ br><br \/>\n<\/ br><br \/>\n<\/ br><br \/>\nJo, jak\u00fd je \u010d\u00edslo na tu Oskar linku?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nejsem zrovna velk\u00fdm p\u0159\u00edznivcem v\u011brnostn\u00edch program\u016f. Nemus\u00edte m\u00edt zrovna titul v marketingu, abyste pochopili, \u017ee v\u0161echny ty bod\u00edky, zn\u00e1mky, v\u00fdst\u0159i\u017eky a raz\u00edtka, kter\u00e9 pe\u010dliv\u011b sb\u00edr\u00e1te neslou\u017e\u00ed prim\u00e1rn\u011b k tomu, abyste z\u00edskali \u201eexkluzivn\u00ed odm\u011bny\u201c zadarmo, ale daleko sp\u00ed\u0161e k tomu, aby V\u00e1s po\u0159\u00e1dn\u011b p\u0159it\u00e1hli k v\u00fdrobku, kter\u00e9mu potom d\u00e1te p\u0159i n\u00e1kupu p\u0159ednost jen kv\u016fli tomu, \u017ee [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[42,102,237,240,334],"_links":{"self":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts\/319"}],"collection":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":0,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts\/319\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/media?parent=319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/categories?post=319"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/tags?post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}