{"id":190,"date":"2008-12-04T12:17:42","date_gmt":"2008-12-04T11:17:42","guid":{"rendered":"http:\/\/blog.marosh.cz\/?p=190"},"modified":"2008-12-04T12:17:42","modified_gmt":"2008-12-04T11:17:42","slug":"citronova-teorie","status":"publish","type":"post","link":"http:\/\/blog.marosh.cz\/index.php\/2008\/12\/04\/citronova-teorie\/","title":{"rendered":"Citronov\u00e1 teorie"},"content":{"rendered":"<figure id=\"attachment_191\" aria-describedby=\"caption-attachment-191\" style=\"width: 320px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.marosh.cz\/wp-content\/uploads\/2008\/12\/800px-lemon.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-191\" title=\"800px-lemon\" src=\"http:\/\/blog.marosh.cz\/wp-content\/uploads\/2008\/12\/800px-lemon-320x226.jpg\" alt=\"Roz\u0159\u00edznou a vyma\u010dkaj... :)\" width=\"320\" height=\"226\" \/><\/a><figcaption id=\"caption-attachment-191\" class=\"wp-caption-text\">Roz\u0159\u00edznou a vyma\u010dkaj... \ud83d\ude42<\/figcaption><\/figure>\n<p>Kdy\u017e jsem je\u0161t\u011b bydlel ve Zl\u00edn\u011b s<a href=\"http:\/\/www.myspace.com\/djwincent\" target=\"_blank\" rel=\"noopener\"> d\u00fdd\u017eejem<\/a>, tak jsem se s n\u00edm i p\u0159es jeho nespornou autoritu (je star\u0161\u00ed, v\u017edycky m\u011bl kvanta holek, vyhr\u00e1val nade mnou v p\u00e1ce a nav\u00edc podpis v jeho mailech zab\u00edr\u00e1 t\u0159in\u00e1ct (!) \u0159\u00e1dk\u016f) nemohl shodnout na spoust\u011b v\u011bc\u00ed. Tak t\u0159eba si myslel, \u017ee to jeho elektronick\u00e9 \u0161kvrk\u00e1n\u00ed je hudba, a naprosto nepokryt\u011b se posm\u00edval m\u00fdm punkov\u00fdm hrdin\u016fm a nebo \u2013 dokonce \u2013 prohla\u0161oval, \u017ee japonsk\u00e1 auta jsou dobr\u00e1!<br \/>\nI p\u0159es hl\u00e1s\u00e1n\u00ed t\u011bchto n\u00e1zor\u016f, kter\u00e9 ho \u0159ad\u00ed na stupnici zl\u00fdch lid\u00ed p\u0159esn\u011b mezi Radovana Karad\u017ei\u010de a Ratka Mladi\u010de jsem ale se sv\u00fdm zl\u00ednsk\u00fdm nevlastn\u00edm bratrem ob\u010das i souhlasil. Nap\u0159\u00edklad s jeho citronovou teori\u00ed o pr\u00e1ci v PR (pota\u017emo jin\u00e9) agentu\u0159e na nejni\u017e\u0161\u00edch pozic\u00edch. Win.cent toti\u017e v\u017edycky \u0159ikal:<\/p>\n<p><em>\u201eMaro\u0161u, tydle lidi\u2026 ty si n\u00e1s vychutnaj. Voni jsou bez n\u00e1padu, zatimco n\u00e1m to je\u0161t\u011b mysl\u00ed. Tak n\u00e1s budou ma\u010dkat. Jako citron. Zm\u00e1\u010dknou si n\u00e1s, jak ten citronek do \u010daje. Absolvent, to je pro n\u011b n\u011bkdo, kdo ud\u011bl\u00e1 hodn\u011b pr\u00e1ce za hodn\u011b m\u00e1lo pen\u011bz.\u201c<\/em><\/p>\n<p>No a pak se mi dostal do rukou Marketing &amp; Media \u010d. 48\/2008, kde byl \u010dl\u00e1nek Jakuba Lohnisk\u00e9ho s n\u00e1zvem: \u201eJak\u00fd chcete plat? Tak snad aby zbylo i na kulturu\u201d (zat\u00edm je dostupn\u00fd online: <a href=\"http:\/\/mam.ihned.cz\/2-30665890-107000_d-36\" target=\"_blank\" rel=\"noopener\">http:\/\/mam.ihned.cz\/2-30665890-107000_d-36<\/a> za \u010das asi bude zam\u010den\u00fd v archivu) kde autor popisuje sv\u00e9 ot\u0159esn\u00e9 zku\u0161enosti s absolventy. Nechci samoz\u0159ejm\u011b obhajovat lidi, kte\u0159\u00ed se uch\u00e1zej\u00ed o pr\u00e1ci v jedn\u00e9 agentu\u0159e a do motiva\u010dn\u00edho dopisu nadep\u00ed\u0161ou jm\u00e9no jin\u00e9 \u2013 to je opravdu tro\u0161ku trapn\u00e9.<br \/>\nCo m\u011b v\u0161ak zarazilo byla pas\u00e1\u017e o u\u010den\u00ed, platech a kultu\u0159e. Vyzn\u00edv\u00e1 p\u0159esn\u011b tak, jak prorokoval d\u00fdd\u017eej. Absolvent m\u00e1 pracovat od r\u00e1na do ve\u010dera, je nep\u0159\u00edpustn\u00e9 aby snad pom\u00fd\u0161lel na vlastn\u00ed \u017eivot, nedej bo\u017ee aby od n\u00e1s na ten \u017eivot je\u0161t\u011b cht\u011bl pen\u00edze (kdy\u017e u n\u00e1s pouze pracuje).<br \/>\nMyslim, \u017ee podobn\u00fdm \u010dl\u00e1nkem si pan Lohnisk\u00fd prokazuje docela medv\u011bd\u00ed slu\u017ebu. Na jeho m\u00edst\u011b bych m\u011bl strach, aby se za chv\u00edli mezi lidmi obl\u00edben\u00e9 axiomy jako  \u201eLidl k\u00e1c\u00ed stromy\u201d nedostalo t\u0159eba i \u201eRelative d\u0159e z k\u016f\u017ee a neplat\u00ed\u201d.<br \/>\nCel\u00fd ten \u010dl\u00e1nek vyzn\u00edv\u00e1 o to l\u00e9pe, \u017ee v tom sam\u00e9m M&amp;M je z\u00e1rove\u0148 srovn\u00e1n\u00ed  pr\u016fm\u011brn\u00e9 m\u011bs\u00ed\u010dn\u00ed mzdy na jednotliv\u00fdch pozic\u00edch v MK. ( <a href=\"http:\/\/mam.ihned.cz\/2-30665770-107100_d-21\">http:\/\/mam.ihned.cz\/2-30665770-107100_d-21<\/a> ) A medi\u00e1n pro \u201ePR account executive\u201c je p\u0159es 45k, zat\u00edmco autor se roz\u010diluje nad nehor\u00e1zn\u00fdm po\u017eadavkem 30k. \ud83d\ude42<\/p>\n<p>Z\u00e1v\u011brem? Ned\u00e1 mi to, uk\u00e1\u017eu sv\u00e9 dobr\u00e9 srdce a naprosto zdarma porad\u00edm profesional\u016fm z Relative PR, aby si aspo\u0148 zkontrolovali sv\u00e9 webov\u00e9 str\u00e1nky, kde jim vypadla (ur\u010dit\u011b vinou t\u011bch zatracen\u00fdch absolvent\u016f!) n\u011bjak\u00e1 slova \u2013 viz  \u201e<a href=\"http:\/\/www.relativepr.cz\/onas.html\">O n\u00e1s &#8211; Franti\u0161ek Br\u00e1zdil\u00edk<\/a>\u201c a V\u00e1m, m\u00fdm \u010dten\u00e1\u0159\u016fm pop\u0159eju hodn\u011b \u00fasp\u011bch\u016f, pokud V\u00e1s \u010dek\u00e1 pracovn\u00ed pohovor. Nedejte se lacino!<\/p>\n<p>P.S. V tom sam\u00e9m \u010d\u00edsle, toho sam\u00e9ho \u010dasopisu jsem zaregistroval i nadpis \u201eBannery nejsou mrtv\u00e9.\u201c Za m\u011bs\u00edc m\u00e1me 2009, proberte se!  \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e jsem je\u0161t\u011b bydlel ve Zl\u00edn\u011b s d\u00fdd\u017eejem, tak jsem se s n\u00edm i p\u0159es jeho nespornou autoritu (je star\u0161\u00ed, v\u017edycky m\u011bl kvanta holek, vyhr\u00e1val nade mnou v p\u00e1ce a nav\u00edc podpis v jeho mailech zab\u00edr\u00e1 t\u0159in\u00e1ct (!) \u0159\u00e1dk\u016f) nemohl shodnout na spoust\u011b v\u011bc\u00ed. Tak t\u0159eba si myslel, \u017ee to jeho elektronick\u00e9 \u0161kvrk\u00e1n\u00ed je hudba, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[63,146,201,260,287,376],"_links":{"self":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts\/190"}],"collection":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":0,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}