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jsme dostali za \u00fakol p\u0159e\u010d\u00edst k tomuto konkr\u00e9tn\u00edmu testu jen p\u00e1r titul\u016f. Tady se mus\u00edm pochv\u00e1lit,\u017ee jsem ze \u010dty\u0159 zadan\u00fdch opravdu dva p\u0159e\u010detl a do jednoho nahl\u00e9dl. Ale bylo to pro m\u011b jak od Churchilla – krev, pot a slzy. Tak t\u0159eba p\u00e1n z nadpisu , autor knihy \u201eSpole\u010dnost spekt\u00e1klu\u201c, jeho\u017e teorii spekt\u00e1klu vysv\u011btluj\u00ed na str\u00e1nk\u00e1ch france.cz zhruba takto: Nicm\u00e9n\u011b co m\u011b bav\u00ed, \u017ee se takov\u00fdmito v\u011bcmi zab\u00fdv\u00e1 ta sam\u00e1 fakulta, kde se jako dal\u0161\u00ed obor u\u010d\u00ed Marketingov\u00e1 komunikace a public relations. V knihovn\u011b se pak sch\u00e1z\u00ed Strinati na jedn\u00e9 poli\u010dce s Kotlerem a to vypad\u00e1 docela komicky. Kdy\u017e jsem je tak vid\u011bl vedle sebe, napadlo m\u011b uspo\u0159\u00e1dat takov\u00fd akademick\u00fd battle a h\u00e1zet po sob\u011b t\u011bma kn\u00ed\u017ekama, aby se uk\u00e1zalo jestli maj\u00ed pravdu tv\u016frci nebo odm\u00edta\u010di komerce. No, ze sv\u00e9 zku\u0161enosti bych vsadil na MKPR \u2013 takov\u00fd Tellis by v obdobn\u00e9m souboji m\u011bl n\u011bjakou v\u00e1hu. \ud83d\ude42<\/p>\n A proto\u017ee \u017eivot nen\u00ed jenom knihovna mus\u00edm se zm\u00ednit, \u017ee jsem str\u00e1vil \u00fa\u017easn\u00fd v\u00edkend ve spole\u010dnosti Jeanova Volva 850, jednoho zakousl\u00e9ho bezpe\u010dnostn\u00edho \u0161roubu, kl\u00ed\u010d\u016f, n\u00e1stavc\u016f, nakopnut\u00e9 holen\u011b, polsk\u00e9 gola sady, roz\u0161l\u00e1pl\u00e9 hustilky, \u0161t\u011bnice na prstu a uch\u00e1zej\u00edc\u00edch zim\u00e1k\u016f. Bylo to… imba. \ud83d\ude42<\/p>\n Tak m\u00e1m za sebou prvn\u00ed test na nov\u00e9 \u0161kole. Necht\u011bl jsem to podcenit, tak jsem se pot\u0159et\u00ed ve sv\u00e9m \u017eivot\u011b u\u010dil (poprv\u00e9 – p\u0159ij\u00edma\u010dky na gympl, doma m\u011b nutili po\u010d\u00edtat (!) B\u011blouna (!), podruh\u00e9 – maturita, ale to byl proti B\u011blounovi kus kol\u00e1\u010de). Na\u0161t\u011bst\u00ed z dob\u0159e z\u00e1soben\u00e9ho seznamu literatury pro tento p\u0159edm\u011bt \u2013 pro zasm\u00e1n\u00ed: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[72,113,213,320,328,367],"_links":{"self":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts\/164"}],"collection":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":0,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.marosh.cz\/index.php\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\n\u201eSpekt\u00e1kl netvo\u0159\u00ed jen obrazy (\u0161\u00ed\u0159en\u00e9 t\u0159eba televiz\u00ed), ale daleko sp\u00ed\u0161 ideologie, kter\u00e1 tyto
\na jim podobn\u00e9 obrazy umo\u017e\u0148uje. Je to ideologie v\u0161eobecn\u00e9 feti\u0161izace zbo\u017e\u00ed, ideologie,
\nkter\u00e1 funguje jako princip odcizen\u00ed, pohlcen\u00ed jednotlivc\u016f a re\u00e1ln\u00e9ho \u017eivota sf\u00e9rou zd\u00e1n\u00ed a reprezentace. Kniha Spole\u010dnost spekt\u00e1klu je anal\u00fdzou spole\u010dnosti. Jej\u00edm c\u00edlem je uk\u00e1zat a oz\u0159ejmit n\u011bco jako nev\u011bdom\u00ed spektakul\u00e1rn\u00ed spole\u010dnosti. Po p\u0159e\u010dten\u00ed Debordovy knihy u\u017e nen\u00ed tak snadn\u00e9 podl\u00e9hat iluz\u00edm, spekt\u00e1klu se u\u017e ned\u00e1 v\u011b\u0159it.\u201c
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\nJ\u00e1 nechci \u00fapln\u011b \u0159ikat \u017ee je to nesmysl, p\u0159eci jen \u017ee \u017eijeme v iluzi v\u00ed asi ka\u017ed\u00fd, kdo jen trochu \u010duchnul k reklam\u011b a i v\u011bt\u0161ina lid\u00ed co k reklam\u011b ne\u010duchla, ale zrovna tak je jasn\u00fd, \u017ee se s tim ned\u00e1 zase tak moc d\u011blat. A \u0159e\u0161en\u00ed pana autora \u2013 zast\u0159elit se \u2013 to taky nen\u00ed to prav\u00e9.<\/p>\n![\"Jeanova](\"http:\/\/blog.marosh.cz\/wp-content\/uploads\/2008\/11\/jeanovo.jpg\" "\\"jeanovo\\"")
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